This is going to enable me to properly map each of those resources to the new paths on the new site (if they need redirected). Now, I have every asset and every page on their current site. Get A List Of All Backlinks – using Semrush.Get A List Of All Current URLs – I do this with Screaming Frog.
#Sitesucker too many http redirect download
And, if you’re not redesigning your site, you should still be monitoring your 404 pages and redirecting them properly! So, with that… if you’re redesigning your site, ensure that you’re auditing and redirecting your traffic to new pages properly. Search engines continue to be a top source of traffic for relevant prospects with an intent to purchase. If you’ve got an agency that’s focused on your organic search traffic (and EVERY website design agency should be) or if you have an SEO consultant that HAS NOT done this work, I believe they’re truly negligent in their craft. The good news is that backlinks on an authoritative site don’t really expire! As we’ve built out new sites for clients and properly redirected old links to new content…we’ve watched these pages skyrocket back to the top of the search engine result pages ( SERP). As a result, the search engine ignores the backlink… which ultimately drops your site’s authority and ranking. That’s bad for the user experience and bad for the search engine users’ experience. The result is that when the search engines crawl the backlinks… or a user on another site clicks the link… it results in a 404 error on your site. You then build a new site where that page goes away. So… imagine that you have a page on your site from years ago that ranks quite well and is linked to from a variety of sources. However, they rank a page based on its popularity – typically translated to backlinks on other sites. To simplify explanations to clients and businesses, I always let them know that search engines index a page and align it to specific keywords by the content that’s on that page. In this article, I’m going to focus on the 404 error issue – because it’s hurting their search engine rankings. We need to ensure that we incorporate redirects to all missing pages (404 errors) AND we can capitalize on their multi-lingual search users by adding translated pages. So, moving forward we would have to totally create a new site from scratch and optimize it… a big expense for the client.Ī critical part of the new strategy is to take advantage of those 3 issues above. Their last site was owned by the SEO agency they were working for… in my opinion a very shady practice that basically holds the business owner hostage. Translation – much of their audience is Hispanic, but their site relied only on a translate button rather than having embedded, manually translated pages on the site.Backlinks – when we did a backlink audit using Semrush,.When we tested old page links, they were 404’d on their latest site. Archives – they had several sites in the last decade with a demonstrable difference in their site’s URL structure.When we were planning their new site, we identified a few issues: They’re a multi-location, multi-language business and have had some poor results with regard to search over recent years. We’re helping an enterprise client right now with implementing a new WordPress site.
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